INNOVATIVE SELECTS LAUNCHIT PUBLIC RELATIONS

Brentwood, Tennessee — September 01, 2009

Transportation technology-focused marketing firm chosen to represent leading enterprise management system.

LaunchIt Public Relations, a full-service marketing communications agency specializing in transportation technology, today announced it has been selected by Brentwood, Tennessee-based Innovative Computing Corporation to manage its public relations needs.

"We have always handled our public relations activities in-house," stated Ernie Betancourt, president of Innovative. "When we learned that the enterprise management space was available within LaunchIt's portfolio we jumped at the chance to hand this part of our business over to a marketing expert."

"Innovative is a natural fit for LaunchIt," stated Susan Fall, president and founder of LaunchIt Public Relations. "Innovative has a great history and great product that has served the trucking industry for 40 years and we're looking forward to getting that message out there."

Contact Innovative's Media Director.

About LaunchIt Public Relations

Founded in 2000, LaunchIt Public Relations is dedicated to providing the transportation technology industry with a focused, experienced and valuable array of public relations and marketing communications services that are unmatched in the marketplace. Located in San Diego, California, LaunchIt has grown from a public relations-only firm to a full-service marketing firm by utilizing strategic relationships with other creative agencies, most of which have existing transportation technology experience. Its strategic advantages and value are based on its intensive exposure to technology and the transportation industry, and in particular its knowledge of the essential role technology plays in this vital commerce. For more information see www.launchitpr.com.